Let's Make This Fun!

I am a Digital Marketing nerd (although some say guru) that has experience with the full Google Marketing Platform stack and understanding where there are issues, optimizations and initiatives we can take to improve your digital marketing performance.

I specialize in Search Marketing, E-Commerce and Performance Data-Driven tools and technologies for you to better measure and inform your efforts. I provide training to marketing professionals looking to learn and implement fast.

I have been in the digital marketing industry for long enough that I’ve built some great agency partners if you need help with marketing capacity or specialists in their field.

Let’s grow your digital presence from established to discovered!

Consulting Engagements

Need a second look from an experienced marketing professional at your marketing efforts? I have a great knack for putting the pieces of your digital marketing tools together and seeing what insights we can gather to improve your strategy.

Consulting Rate: $125 / hour with minimum of 5 hour retainer.

Want to discover more about your audience and growth opportunities?

Configure Google Analytics, Google Search Console, Bing Webmasters to lay the foundation to understand what your search marketing efforts are doing for you and how you are being reached.

I also provide Google Ads and LinkedIn consulting if you are looking to grow your search and discovery audience and have the capacity in-house to train.

Need some website expertise?

Erika specializes in e-commerce and is a Shopify Partner. My sister’s marketing agency AdvoKate specializes in WordPress.

Prices vary based on scope and ongoing support needed. Timeline and scoping call needed.

Looking for a local sales channel, ecommerce partner?

Erika is working with Local Maverick to offer more inclusive marketing services through Maverick Marketing for Vermont small businesses and building a discovery e-commerce platform for local businesses.



I recommend for those who are new to working with me to invest in a total audit.

Each project is different and it depends on your goals and tools you use. I leverage tools like SEMRush and ScreamingFrog that allows me to pin point potential issues and opportunities but I learn best from first-party data tools such as Google Analytics, Google Search Console and / or Google Tag Manager.

I will provide you with a dashboard in Google Data Studio based on the goals that we define so that you can measure progress on a monthly or quarterly basis.

This is a great way to start working together and provide a direction and roadmap for our work together. 


Monthly / Quarterly Engagements

After we’ve completed a project I will set you up with KPIs and reports and check-in either on a monthly or quarterly basis based on your budget to establish the next 30 day initiatives and 90 day goals.

Consulting Rate: $125 / hour with minimum of 5 hour retainer.


Digital Marketing Strategy

Analytics and Audience Insight

Website & Conversion Optimization

Technical SEO