Shopify Simplified
Get your store live and working for you with clarity, confidence and built-in optimization.
Whether you’re launching a brand-new Shopify store, migrating from another platform, or fine-tuning an existing one, I help you get it right — without the complexity.
As a Shopify Partner with a background in SEO, analytics, and ecommerce strategy, I bring a technical foundation and marketing lens to every project. Your store will be discoverable, performance-ready, and built to grow — from day one.
How it works
We start with a call to understand your goals, timeline, and where you're coming from.
You receive a proposal scoped to exactly what you need — no fluff, no mystery.
I set up your store with SEO and performance baked in from the start.
Go live with confidence — and a clear path to keep growing after launch.
What’s included
Products, payments, shipping, and settings — done right from day one.
All plansBuilt-in optimization so your store is discoverable from the moment it goes live.
All plansMinor layout tweaks and app connections that make a real difference.
Most plansConversion audits, content ideas, and AI search visibility — after launch.
Growth planQuestions?
What do you need from me to get started?
Start by getting in touch so we can schedule a connection call. From there, if it’s a good fit, you’ll receive a formal proposal and contract. Upon signing, I’ll send you an onboarding document that walks through everything I’ll need — access to your Shopify store or current platform, brand assets, and your goals for the project.
A 50% deposit is required upon signature with the remaining balance due at launch.
How long does a Shopify setup take?
Most Shopify projects take about 3-6 months from kickoff to launch. That includes time to gather your assets, build and refine the store, and make sure everything is tested and performing before we go live. Migration projects may take longer depending on the complexity of your existing platform and product catalog.
Do you work on existing stores or only new ones?
Both! Whether you’re starting from scratch, migrating from another platform, or need help improving a store that’s already live, I can help. Every project starts with a connection call so I can understand where you are and what you need.
What's included vs. what's not?
Every Shopify project includes store setup and configuration, SEO foundation, light theme customization, and a growth strategy session after launch.
This isn’t a full-service, white-glove agency engagement — it’s a focused, collaborative build where we work together to get your store live and performing. If you need copywriting, photography, email marketing, or paid advertising, I work closely with the team at MakeTHAT — a Vermont-based cooperative of specialists who can take it further.
Looking for something more custom or fully managed? I’m happy to connect you with trusted referral partners who specialize in high-touch, full-service Shopify builds. Just ask.
Do you do custom theme development?
No — I work within Shopify’s existing theme library with light customization. If you need a fully custom theme built from scratch, I’m happy to connect you with a developer who can make that happen.
Can you help with apps and integrations?
Yes — selecting and connecting the right apps is part of the setup process. Whether that’s email marketing, reviews, inventory management, or analytics, I’ll help you identify what you actually need and get it connected without overcomplicating your stack.
What happens after launch?
After launch you’ll have a clear growth strategy in hand. From there you can run with it independently, continue working with me on an ongoing basis, or tap into the broader team at MakeTHAT for email marketing, paid advertising, social media, and more.
What about ongoing maintenance after launch?
Every project includes 30 days of post-launch support — so if something needs a tweak or a question comes up, I’m there. After that, if you need ongoing maintenance, updates, or continued marketing support, I’ll connect you with the team at MakeTHAT who can keep things running and growing long-term.