Erika’s Thoughts

Digital Marketing: SEO, Analytics and Advertising

Finding Broken Links through Google Analytics Universal

Well you probably have heard by now that Google Analytics is sunsetting Universal Analytics in July 2023... 😭 So this post is not well-timed, but since someone asked me recently how to find broken links through Google Analytics - I figured I'd answer with what I know:...

My Jam: T-shaped Marketer

As I've been introduced to new clients and prospects on Digital Marketing, I was struggling on how to share what it is I do, considering it does range across a few different areas of marketing. I was calling myself a "broad specialist", which inherently sounded like a...