Digital Marketing can feel overwhelming and crowded. You have customers with shorter attention spans and who are bombarded with messages from every corner of the internet. How do you stand out? First of all, you should get to know your audience. Do research, speak to...
Erika’s Thoughts
Digital Marketing: SEO, Analytics and Advertising
The SEO Marathon vs. The Google Ads Sprint
When I meet someone new who wants to appear in search results, there is often a question about how long it will take to start ranking organically. To any seasoned SEO, the answer is always that it depends. The fastest way to show up in search results is to learn fast...
Finding Broken Links through Google Analytics Universal
Well you probably have heard by now that Google Analytics is sunsetting Universal Analytics in July 2023... 😠So this post is not well-timed, but since someone asked me recently how to find broken links through Google Analytics - I figured I'd answer with what I know:...
My Jam: T-shaped Marketer
As I've been introduced to new clients and prospects on Digital Marketing, I was struggling on how to share what it is I do, considering it does range across a few different areas of marketing. I was calling myself a "broad specialist", which inherently sounded like a...